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Brandline

Turn a visual impression of print capability into a project inquiry.

Brandline website design
Project overview

Brandline: printing services presented with a clear purpose.

A high-contrast printing website led by large-format production imagery and a direct request-a-quote action. Large service lettering communicates digital printing before visitors need to read supporting copy.

Project typePrinting services websiteDeliveryWebsite design and content presentationPrimary goalTurn a visual impression of print capability into a project inquiry
Visit live website
01
Client problem / requirement

Print buyers need to recognize the production service quickly before explaining a job specification.

Print buyers need to recognize the production service quickly before explaining a job specification.

Turn a visual impression of print capability into a project inquiry. The central design task is to make that route understandable from the first few sections.

Research & strategy

A content journey shaped around printing services.

Print buyers need to recognize the production service quickly before explaining a job specification. The page responds through the following content and layout choices.

01

Digital-printing hero

A close view of printing machinery makes production capability the dominant visual.

02

Large machine photography

The dark background and green accents keep the quote action distinct from the detailed machine image.

03

Quote prompt

Large service lettering communicates digital printing before visitors need to read supporting copy.

What we designed and developed

The visible building blocks of the Brandline website.

Digital-printing hero

A close view of printing machinery makes production capability the dominant visual.

Large machine photography

The dark background and green accents keep the quote action distinct from the detailed machine image.

Quote prompt

Large service lettering communicates digital printing before visitors need to read supporting copy.

02 / Project direction
Turn a visual impression of print capability into a project inquiry.

A close view of printing machinery makes production capability the dominant visual. The dark background and green accents keep the quote action distinct from the detailed machine image.

What we focused on

What the Brandline presentation focuses on.

+A close view of printing machinery makes production capability the dominant visual.

+The dark background and green accents keep the quote action distinct from the detailed machine image.

+Large service lettering communicates digital printing before visitors need to read supporting copy.

What it helped improve

What the finished presentation provides.

+A high-contrast printing website led by large-format production imagery and a direct request-a-quote action.

+The dark background and green accents keep the quote action distinct from the detailed machine image.

+Large service lettering communicates digital printing before visitors need to read supporting copy.

Business benefit

A focused digital introduction for Brandline.

A high-contrast printing website led by large-format production imagery and a direct request-a-quote action. The dark background and green accents keep the quote action distinct from the detailed machine image. Large service lettering communicates digital printing before visitors need to read supporting copy.

Recognizable offerPrinting services is the central subject of the presentation.
Organized informationLarge machine photography sits within a distinct section.
Relevant next stepQuote prompt remains connected to the page story.
Brandline

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