Day-care hero
The day-care hero uses a familiar, personal scene to introduce the service.
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Project overview
Croft House: care home services presented with a clear purpose.
A care-home website with a soft green palette, day-care messaging, and an introduction to the way care is provided. About-us copy and care values are placed in separate sections so visitors can move from background to approach.
01
Client problem / requirement
Families comparing care options need an approachable introduction and a clear explanation of the service.
Families comparing care options need an approachable introduction and a clear explanation of the service.
Make care information feel accessible to families. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around care home services.
Families comparing care options need an approachable introduction and a clear explanation of the service. The page responds through the following content and layout choices.
About-us copy
The green palette carries into the care-approach section, giving the page a consistent and calm identity.
Care approach section
About-us copy and care values are placed in separate sections so visitors can move from background to approach.
What we designed and developed
The visible building blocks of the Croft House website.
Day-care hero
The day-care hero uses a familiar, personal scene to introduce the service.
About-us copy
The green palette carries into the care-approach section, giving the page a consistent and calm identity.
Care approach section
About-us copy and care values are placed in separate sections so visitors can move from background to approach.
02 / Project direction
Make care information feel accessible to families.
The day-care hero uses a familiar, personal scene to introduce the service. The green palette carries into the care-approach section, giving the page a consistent and calm identity.
What we focused on
What the Croft House presentation focuses on.
+The day-care hero uses a familiar, personal scene to introduce the service.
+The green palette carries into the care-approach section, giving the page a consistent and calm identity.
+About-us copy and care values are placed in separate sections so visitors can move from background to approach.
What it helped improve
What the finished presentation provides.
+A care-home website with a soft green palette, day-care messaging, and an introduction to the way care is provided.
+The green palette carries into the care-approach section, giving the page a consistent and calm identity.
+About-us copy and care values are placed in separate sections so visitors can move from background to approach.
Business benefit
A focused digital introduction for Croft House.
A care-home website with a soft green palette, day-care messaging, and an introduction to the way care is provided. The green palette carries into the care-approach section, giving the page a consistent and calm identity. About-us copy and care values are placed in separate sections so visitors can move from background to approach.
Recognizable offerCare home services is the central subject of the presentation.
Organized informationAbout-us copy sits within a distinct section.
Relevant next stepCare approach section remains connected to the page story.
Croft House
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