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A compact product-category strip helps shoppers see the breadth of the range immediately.
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Dea Essentials
Help shoppers move from skincare interest to product exploration.
Project overview
Dea Essentials: skincare ecommerce presented with a clear purpose.
A skincare storefront combining product categories, a brand-led hero, and educational content about the range. The how-it-works section creates space for explanation after the initial shopping invitation.
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Client problem / requirement
A broad skincare catalogue needs both product discovery and room for the brand to explain its positioning.
A broad skincare catalogue needs both product discovery and room for the brand to explain its positioning.
Help shoppers move from skincare interest to product exploration. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around skincare ecommerce.
A broad skincare catalogue needs both product discovery and room for the brand to explain its positioning. The page responds through the following content and layout choices.
Product-led hero
The main product presentation uses light backgrounds so packaging and category labels stay prominent.
How-it-works section
The how-it-works section creates space for explanation after the initial shopping invitation.
What we designed and developed
The visible building blocks of the Dea Essentials website.
Category navigation
A compact product-category strip helps shoppers see the breadth of the range immediately.
Product-led hero
The main product presentation uses light backgrounds so packaging and category labels stay prominent.
How-it-works section
The how-it-works section creates space for explanation after the initial shopping invitation.
02 / Project direction
Help shoppers move from skincare interest to product exploration.
A compact product-category strip helps shoppers see the breadth of the range immediately. The main product presentation uses light backgrounds so packaging and category labels stay prominent.
What we focused on
What the Dea Essentials presentation focuses on.
+A compact product-category strip helps shoppers see the breadth of the range immediately.
+The main product presentation uses light backgrounds so packaging and category labels stay prominent.
+The how-it-works section creates space for explanation after the initial shopping invitation.
What it helped improve
What the finished presentation provides.
+A skincare storefront combining product categories, a brand-led hero, and educational content about the range.
+The main product presentation uses light backgrounds so packaging and category labels stay prominent.
+The how-it-works section creates space for explanation after the initial shopping invitation.
Business benefit
A focused digital introduction for Dea Essentials.
A skincare storefront combining product categories, a brand-led hero, and educational content about the range. The main product presentation uses light backgrounds so packaging and category labels stay prominent. The how-it-works section creates space for explanation after the initial shopping invitation.
Recognizable offerSkincare ecommerce is the central subject of the presentation.
Organized informationProduct-led hero sits within a distinct section.
Relevant next stepHow-it-works section remains connected to the page story.
Dea Essentials
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