Fruit-and-pack hero
Bright fruit imagery and tilted cartons make flavour the central visual idea.
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Delight Juice
Put product personality at the centre of the brand introduction.
Project overview
Delight Juice: beverage brand presented with a clear purpose.
A bright beverage website using purple, fruit imagery, and pack shots to make the Delight range immediately recognizable. The About Us section shifts to a white background, separating company information from the energetic product hero.
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Client problem / requirement
A packaged-drink brand needs to communicate flavour and identity before visitors read detailed company copy.
A packaged-drink brand needs to communicate flavour and identity before visitors read detailed company copy.
Put product personality at the centre of the brand introduction. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around beverage brand.
A packaged-drink brand needs to communicate flavour and identity before visitors read detailed company copy. The page responds through the following content and layout choices.
Product navigation
Purple gives the brand a distinctive backdrop while the product packs remain the main subject.
About-us section
The About Us section shifts to a white background, separating company information from the energetic product hero.
What we designed and developed
The visible building blocks of the Delight Juice website.
Fruit-and-pack hero
Bright fruit imagery and tilted cartons make flavour the central visual idea.
Product navigation
Purple gives the brand a distinctive backdrop while the product packs remain the main subject.
About-us section
The About Us section shifts to a white background, separating company information from the energetic product hero.
02 / Project direction
Put product personality at the centre of the brand introduction.
Bright fruit imagery and tilted cartons make flavour the central visual idea. Purple gives the brand a distinctive backdrop while the product packs remain the main subject.
What we focused on
What the Delight Juice presentation focuses on.
+Bright fruit imagery and tilted cartons make flavour the central visual idea.
+Purple gives the brand a distinctive backdrop while the product packs remain the main subject.
+The About Us section shifts to a white background, separating company information from the energetic product hero.
What it helped improve
What the finished presentation provides.
+A bright beverage website using purple, fruit imagery, and pack shots to make the Delight range immediately recognizable.
+Purple gives the brand a distinctive backdrop while the product packs remain the main subject.
+The About Us section shifts to a white background, separating company information from the energetic product hero.
Business benefit
A focused digital introduction for Delight Juice.
A bright beverage website using purple, fruit imagery, and pack shots to make the Delight range immediately recognizable. Purple gives the brand a distinctive backdrop while the product packs remain the main subject. The About Us section shifts to a white background, separating company information from the energetic product hero.
Recognizable offerBeverage brand is the central subject of the presentation.
Organized informationProduct navigation sits within a distinct section.
Relevant next stepAbout-us section remains connected to the page story.
Delight Juice
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