Knitting-machine hero
Knitting machinery places production at the centre of the opening story.
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Project overview
Eliteknit: knitwear and socks presented with a clear purpose.
A manufacturing-led website that opens with knitting machinery and moves into visual sock collections. A restrained palette allows both the machinery and finished products to carry the brand presentation.
01
Client problem / requirement
Buyers need to connect production identity with the actual range of products available.
Buyers need to connect production identity with the actual range of products available.
Connect the craft of knitting with collection discovery. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around knitwear and socks.
Buyers need to connect production identity with the actual range of products available. The page responds through the following content and layout choices.
Collection circles
Circular collection images give sock categories a compact, consistent browsing format.
Product navigation
A restrained palette allows both the machinery and finished products to carry the brand presentation.
What we designed and developed
The visible building blocks of the Eliteknit website.
Knitting-machine hero
Knitting machinery places production at the centre of the opening story.
Collection circles
Circular collection images give sock categories a compact, consistent browsing format.
Product navigation
A restrained palette allows both the machinery and finished products to carry the brand presentation.
02 / Project direction
Connect the craft of knitting with collection discovery.
Knitting machinery places production at the centre of the opening story. Circular collection images give sock categories a compact, consistent browsing format.
What we focused on
What the Eliteknit presentation focuses on.
+Knitting machinery places production at the centre of the opening story.
+Circular collection images give sock categories a compact, consistent browsing format.
+A restrained palette allows both the machinery and finished products to carry the brand presentation.
What it helped improve
What the finished presentation provides.
+A manufacturing-led website that opens with knitting machinery and moves into visual sock collections.
+Circular collection images give sock categories a compact, consistent browsing format.
+A restrained palette allows both the machinery and finished products to carry the brand presentation.
Business benefit
A focused digital introduction for Eliteknit.
A manufacturing-led website that opens with knitting machinery and moves into visual sock collections. Circular collection images give sock categories a compact, consistent browsing format. A restrained palette allows both the machinery and finished products to carry the brand presentation.
Recognizable offerKnitwear and socks is the central subject of the presentation.
Organized informationCollection circles sits within a distinct section.
Relevant next stepProduct navigation remains connected to the page story.
Eliteknit
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