Product-bundle hero
Soft tones and a product-bundle image introduce the range without a clinical visual treatment.
Start Your Project Back to WebsitesWebsites
GynoCare
Create an approachable browsing experience for personal-care products.
Project overview
GynoCare: personal-care ecommerce presented with a clear purpose.
A personal-care storefront using soft colour, product bundles, and a brand introduction to support product discovery. The brand introduction gives shoppers explanatory context after the initial product presentation.
Visit live website01
Client problem / requirement
Sensitive product categories benefit from a calm presentation and clear separation between shopping and explanatory content.
Sensitive product categories benefit from a calm presentation and clear separation between shopping and explanatory content.
Create an approachable browsing experience for personal-care products. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around personal-care ecommerce.
Sensitive product categories benefit from a calm presentation and clear separation between shopping and explanatory content. The page responds through the following content and layout choices.
Collection action
The collection action and supporting care message provide two levels of engagement.
Brand introduction
The brand introduction gives shoppers explanatory context after the initial product presentation.
What we designed and developed
The visible building blocks of the GynoCare website.
Product-bundle hero
Soft tones and a product-bundle image introduce the range without a clinical visual treatment.
Collection action
The collection action and supporting care message provide two levels of engagement.
Brand introduction
The brand introduction gives shoppers explanatory context after the initial product presentation.
02 / Project direction
Create an approachable browsing experience for personal-care products.
Soft tones and a product-bundle image introduce the range without a clinical visual treatment. The collection action and supporting care message provide two levels of engagement.
What we focused on
What the GynoCare presentation focuses on.
+Soft tones and a product-bundle image introduce the range without a clinical visual treatment.
+The collection action and supporting care message provide two levels of engagement.
+The brand introduction gives shoppers explanatory context after the initial product presentation.
What it helped improve
What the finished presentation provides.
+A personal-care storefront using soft colour, product bundles, and a brand introduction to support product discovery.
+The collection action and supporting care message provide two levels of engagement.
+The brand introduction gives shoppers explanatory context after the initial product presentation.
Business benefit
A focused digital introduction for GynoCare.
A personal-care storefront using soft colour, product bundles, and a brand introduction to support product discovery. The collection action and supporting care message provide two levels of engagement. The brand introduction gives shoppers explanatory context after the initial product presentation.
Recognizable offerPersonal-care ecommerce is the central subject of the presentation.
Organized informationCollection action sits within a distinct section.
Relevant next stepBrand introduction remains connected to the page story.
GynoCare
Plan my website