Vehicle-led hero
Vehicle photography and red accents establish a strong automotive identity.
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Project overview
MSK Autos: automotive parts presented with a clear purpose.
An automotive-parts website with dramatic vehicle imagery, a supplier introduction, and a recognizable brand strip. A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
01
Client problem / requirement
Parts buyers need to distinguish the supplier and product context before sending a detailed inquiry.
Parts buyers need to distinguish the supplier and product context before sending a detailed inquiry.
Establish a clear automotive-parts identity. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around automotive parts.
Parts buyers need to distinguish the supplier and product context before sending a detailed inquiry. The page responds through the following content and layout choices.
Company introduction
The supplier introduction follows the hero, adding business context to the product-focused opening.
Parts-brand strip
A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
What we designed and developed
The visible building blocks of the MSK Autos website.
Vehicle-led hero
Vehicle photography and red accents establish a strong automotive identity.
Company introduction
The supplier introduction follows the hero, adding business context to the product-focused opening.
Parts-brand strip
A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
02 / Project direction
Establish a clear automotive-parts identity.
Vehicle photography and red accents establish a strong automotive identity. The supplier introduction follows the hero, adding business context to the product-focused opening.
What we focused on
What the MSK Autos presentation focuses on.
+Vehicle photography and red accents establish a strong automotive identity.
+The supplier introduction follows the hero, adding business context to the product-focused opening.
+A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
What it helped improve
What the finished presentation provides.
+An automotive-parts website with dramatic vehicle imagery, a supplier introduction, and a recognizable brand strip.
+The supplier introduction follows the hero, adding business context to the product-focused opening.
+A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
Business benefit
A focused digital introduction for MSK Autos.
An automotive-parts website with dramatic vehicle imagery, a supplier introduction, and a recognizable brand strip. The supplier introduction follows the hero, adding business context to the product-focused opening. A parts-brand strip helps organize the visual story around recognizable automotive suppliers.
Recognizable offerAutomotive parts is the central subject of the presentation.
Organized informationCompany introduction sits within a distinct section.
Relevant next stepParts-brand strip remains connected to the page story.
MSK Autos
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