Category navigation
The hero focuses on one product category while the navigation exposes the wider range.
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Project overview
Pharmlitalia: personal-care ecommerce presented with a clear purpose.
A personal-care store with product-category navigation, a focused hero, and a bestsellers grid. Light backgrounds keep product packaging and category labels legible across the storefront.
01
Client problem / requirement
A catalogue spanning several care categories needs clear product groupings and a consistent way to compare items.
A catalogue spanning several care categories needs clear product groupings and a consistent way to compare items.
Bring multiple care categories into a coherent catalogue. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around personal-care ecommerce.
A catalogue spanning several care categories needs clear product groupings and a consistent way to compare items. The page responds through the following content and layout choices.
Product-focused hero
Bestseller cards repeat the same image-and-text structure for predictable browsing.
Bestseller cards
Light backgrounds keep product packaging and category labels legible across the storefront.
What we designed and developed
The visible building blocks of the Pharmlitalia website.
Category navigation
The hero focuses on one product category while the navigation exposes the wider range.
Product-focused hero
Bestseller cards repeat the same image-and-text structure for predictable browsing.
Bestseller cards
Light backgrounds keep product packaging and category labels legible across the storefront.
02 / Project direction
Bring multiple care categories into a coherent catalogue.
The hero focuses on one product category while the navigation exposes the wider range. Bestseller cards repeat the same image-and-text structure for predictable browsing.
What we focused on
What the Pharmlitalia presentation focuses on.
+The hero focuses on one product category while the navigation exposes the wider range.
+Bestseller cards repeat the same image-and-text structure for predictable browsing.
+Light backgrounds keep product packaging and category labels legible across the storefront.
What it helped improve
What the finished presentation provides.
+A personal-care store with product-category navigation, a focused hero, and a bestsellers grid.
+Bestseller cards repeat the same image-and-text structure for predictable browsing.
+Light backgrounds keep product packaging and category labels legible across the storefront.
Business benefit
A focused digital introduction for Pharmlitalia.
A personal-care store with product-category navigation, a focused hero, and a bestsellers grid. Bestseller cards repeat the same image-and-text structure for predictable browsing. Light backgrounds keep product packaging and category labels legible across the storefront.
Recognizable offerPersonal-care ecommerce is the central subject of the presentation.
Organized informationProduct-focused hero sits within a distinct section.
Relevant next stepBestseller cards remains connected to the page story.
Pharmlitalia
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