Product-led hero
Purple establishes a consistent brand setting around the featured wellness product.
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Shailee Inc
Create a consistent product-discovery experience for a wellness brand.
Project overview
Shailee Inc: wellness ecommerce presented with a clear purpose.
A purple wellness storefront that gives individual products strong visual space and follows with a product-range introduction. The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
01
Client problem / requirement
A wellness range needs clear merchandising without crowding product information or brand identity.
A wellness range needs clear merchandising without crowding product information or brand identity.
Create a consistent product-discovery experience for a wellness brand. The central design task is to make that route understandable from the first few sections.
Research & strategy
A content journey shaped around wellness ecommerce.
A wellness range needs clear merchandising without crowding product information or brand identity. The page responds through the following content and layout choices.
Featured range
The second section moves into a range presentation with individual product photography.
Shopping navigation
The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
What we designed and developed
The visible building blocks of the Shailee Inc website.
Product-led hero
Purple establishes a consistent brand setting around the featured wellness product.
Featured range
The second section moves into a range presentation with individual product photography.
Shopping navigation
The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
02 / Project direction
Create a consistent product-discovery experience for a wellness brand.
Purple establishes a consistent brand setting around the featured wellness product. The second section moves into a range presentation with individual product photography.
What we focused on
What the Shailee Inc presentation focuses on.
+Purple establishes a consistent brand setting around the featured wellness product.
+The second section moves into a range presentation with individual product photography.
+The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
What it helped improve
What the finished presentation provides.
+A purple wellness storefront that gives individual products strong visual space and follows with a product-range introduction.
+The second section moves into a range presentation with individual product photography.
+The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
Business benefit
A focused digital introduction for Shailee Inc.
A purple wellness storefront that gives individual products strong visual space and follows with a product-range introduction. The second section moves into a range presentation with individual product photography. The layout leaves space between the promotional hero and product browsing so each has a distinct purpose.
Recognizable offerWellness ecommerce is the central subject of the presentation.
Organized informationFeatured range sits within a distinct section.
Relevant next stepShopping navigation remains connected to the page story.
Shailee Inc
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